by Axel Hellman
Facing stiff competition with other student apartment buildings, the management of University Gateway Apartments gathered at the corner of Jefferson and Figueroa for a ribbon cutting ceremony for their newest amenity: A free shuttle bus to campus.
The move was made to win back student-tenants from, among others, the Lorenzo, an student apartment building at Adams and Hope Street that offers, according to its website “luxury Las Vegas-style kinda-not-really-Italian-themed dwellings.”
Gateway lost many tenants to the Lorenzo, which operates several black shuttle vans to take students to and from campus. The shuttle is one of many upgrades, including a new swimming pool and other renovations made in order to lure students back.
The shuttle will make 3 different stops in front of the approximately 4-to-5-block long apartment complex, and drop off students at Hoover and Jefferson, across from the landmark Finger Fountain.
Television monitors on the inside of the buses will cycle through ads encouraging Gateway residents to renew their leases TODAY!!!
The buses’ exteriors will be wrapped with large images of smiling, diverse friend groups and peer-pressure based slogans.
Gateway residents were mixed about the news. “I think its great that they are offering a free shuttle bus,” commented Sonia Birch, a sophomore pseudoscience major, “Although I’ll probably keep driving to campus like usual.”